In Customer Experience Rules!, CX expert Jeofrey Bean gives 52 best practices for a company to create a great customer experience. Going beyond branding, customer service, and customer satisfaction, the customer experience encompasses every touch point a customer has with a company. Follow these rules in your business to craft the very best customer experience possible.
Bean shares innovative yet practical insights about effective customer experience strategy and tactics from the leaders to improve customer engagement, loyalty and advocacy, including Uber, Tesla, Amazon, Qualcomm, Kaiser Permanente, DealerRater, Imprivata, Ford, Starwood Hotels and more.
Read one rule a week—or all 52 at once! Customer Experience Rules! is your guide to customer experience success.
PRAISE FOR CUSTOMER EXPERIENCE RULES!
“Whether you are new or a long-time practitioner of Customer Experience, this book is a great introduction and reminder of all the best practices we should use – every day!”
DANN ALLEN, VICE PRESIDENT, CUSTOMER EXPERIENCE, BANK OF THE WEST
“Customer Experience Rules! is a must-have book for companies beginning to focus or companies re-focusing on the experience of the customer.”
DEBORAH SCHOONOVER, CUSTOMER SUCCESS MANAGER, FREUND CONTAINER & SUPPLY
“If you worship at the altar of Customer Experience, these are your 52 weekly devotionals.”
ROB SCRUGGS, FORMER DIRECTOR, CUSTOMER EXPERIENCE, E*TRADE FINANCIAL
Also by Jeofrey Bean
Harold C. Lloyd
Jenny Land Mackenzie
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