In every industry there are certain standards that lead to success. Following these standards helps your business achieve contented customers, engaged employees, and princely profits. These standards are the hallmark of good business.

These standards are ... the Rules!
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FEATURING

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EMPLOYEE RETENTION RULES!

by Harold C. Lloyd

Employee turnover is expensive—it costs the average company $3,500 every time an entry level employee leaves. How do you start retaining more employees?​

NOW AVAILABLE!

LEARN MORE

Meet Rulio.

This lovable monster is your guide to the Rules! books.

Rulio sure does have a lot of experience! In the span of a short career, Rulio has worked as  a  ​real estate agent, a supermarket manager, a businessperson, a customer service  expert, an animator, a salesperson, a customer experience consultant, a survey specialist, a teacher, a retailer, and an expert in retaining employees.

But he's not the sharpest tool in the shed. In every Rules! book, Rulio shows there's a right way and a wrong way to do the job.  Rulio's antics  will make you smile  and understand why "you gotta know the Rules!"

Learn more about Rulio's creator, animation filmmaker Steve Hickner.