Murray Raphel has traveled the world, speaking to audiences large and small about how to sell their products. In Selling Rules!, Raphel condenses his half-century of experience into 52 rules that help everyone improve their sales techniques. He reminds us that “everyone sells,” no matter what your profession.
Read one rule a week—or all 52 at once! Selling Rules! is your guide to sales success.
PRAISE FOR SELLING RULES!
“Simply follow one rule a week and you’ll have your most successful year ever.”
ALAN ROSENSPAN, PRESIDENT, ALAN ROSENSPAN AND ASSOCIATES
“The rules are simple, solid, and a surefire guide for the sales professional . . . and don’t be surprised if it tickles your funny bone. It did mine.”
JERRY REITMAN, EXECUTIVE VICE PRESIDENT (ret.), THE LEO BURNETT COMPANY
Harold C. Lloyd
Jenny Land Mackenzie
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